THE INFLUENCE OF MARKETING VOLUME AND MARKETING CHANNEL ON FRESH TIGER SHRIMP MARKETING MARGIN

Co-marketing with Channel Partners Expand Your Marketing Reach with Channel Marketing Funds

Managing Marketing Channel Multiplicity

Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries. The authors propose that these changes have led to significant alterations in how customers interact with firms and consequently to a phenomenon that we dub ‘‘channel multiplicity.’’ Channel multiplicity is characterized by the customer’...

The impact of marketing strategies on marketing performance of textile and building industries under economic depression

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...

From Physical Marketing to Web Marketing: The Web-Marketing Mix

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

The Effects of Perceived Environmental Uncertainty on Marketing Orientation by Stage of the Marketing Channel

This paper investigates the degree of market orientation of participants in the fresh produce marketing channel in Zimbabwe and the extent to which it is influenced by environmental uncertainty. The results generally support previous research that has shown that market orientation is positively related to perceived environmental uncertainty. There was a generally high degree of market orientati...